Advertising Opportunities

Are you a business that wants to reach families?

Imagine an easy to follow, eye-catching and mobile responsive website that  lists local activities, attractions, events and festivals, playgrounds, skateparks, patrolled beaches, walking trails, markets and of course, retail businesses for kids and families.

Imagine the type of person attracted to this website…

…and you’d be right in thinking “Yes, it captures my target market!”

Byron4Kids offers a number of different advertising packages and opportunities with a range of different price points depending on what you offer and the type of advertising that works best for your business.

To view and/or print  a clear, simple one page pricelist click here or click on an option below to find out more!

Comprehensive Listing

School Holiday Listing

Term Time Listing

Promotional Instagram & Facebook Listing

Boosted Facebook Posts

Home Page Carousel Promotion

Time Saving Optional Extras

We are all aware that size, location and the quality of an advert all contribute to its performance. However, performance also increases with targeting.

More and more families are now using Byron4Kids as the GO TO website when looking for things to do and places to go for kids in this area.

Don’t miss out on this opportunity for direct connection with your target audience!

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COMPREHENSIVE LISTING

Did you know that a comprehensive listing on Byron4Kids website costs considerably less than you might imagine and it lasts a whole year!

Think about it.

What better way to reach your target audience than via a website that’s dedicated to them?

It really is that simple.

What do I get?

Not only do you get a carousel of up to 6 (landscape) images, there’s also a generous general information section that lists not only what you offer but includes direct links to both your website and social media addresses!

You’ll also have a click-through thumbnail image of your business on the listing page and direct links to your website, social media addresses, email and telephone number if applicable.

and there’s more!

In addition, it entitles you to a quarterly Instagram/Facebook Post through Byron4Kids about your business which gives you the opportunity to promote your products further – especially if you’ve got a big sale, special offer or a hot new product to launch!

It also entitles you to FREE SCHOOL HOLIDAY LISTINGS on the Calendar of Events for any school holiday classes that you put on.

Click here to see a Comprehensive Listing in action!

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So, what’s it cost?

For just $365 per annum, yes that’s right – just a dollar a day – your business will be in front of a growing online community of families who are wanting and searching for local, kid and family friendly information.

Click on an option below and we can have you listed in next to no time!

 

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TIME SAVING OPTIONAL EXTRAS

If you are time poor, don’t have pre-written copy, optimised images etc don’t stress. For a small fee, you can always take the option of asking me to put it together using relevant text and photos from your website/Facebook. I have done this for a number of advertisers and of course, you get to approve/amend/update the draft before it goes live. It costs $100 for this service, but if you are short on time and just want to approve something, I can guarantee it’s worth it.

Text & Image sourcing, resizing & content writing $100

 

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SCHOOL HOLIDAY LISTING

School Holidays are a hugely important time on Byron4Kids.com.au and for the many businesses that list their activities/events/workshops on our Calendar of Events.

With a school holiday reach of 9500+ page views p/m and rising  (stats: Google Analytics Jul 2017) many businesses have contacted me to let me know they have received bookings because people have found their fantastic offering on Byron4Kids website either directly or via Facebook/Instagram posts.

Parents frequently tell me it’s an invaluable service with one mum saying that she and a bunch of her girlfriends get together before the school holidays to pour over the What’s On Guide and decide what they are going to do together with their kids or where they are going to send their kids to have fun together the following week.

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Byron4kids.com.au endeavours to list every possible event/activity and workshop so that our community and the people that visit Byron and Ballina Shires on holiday have access to the most up to date essential info on what to do and where to go with their kids.

What does it cost?

To offer such a dedicated service, there is a small fee to list your activities/events/workshops on Byron4Kids Calendar of Events during school holidays.

Note: This small fee is not applicable if you:

  • already advertise / have a comprehensive listing with Byron4Kids.com.au
  • offer a free service/activity/event/workshop for kids/families
  • offer a gold coin donation activity/event/workshop for kids/families

It costs just $25 to list up to 5 school holidays workshops/activities/events for kids/families during the school holidays.
This goes up to just $35 for last minute listings (taken 1 week before NSW school holidays)

What you get!

The listing includes a direct link (if you have one) to you website/social media booking page to book tickets/pay for the event/workshop or it lists your preferred contact details eg phone or email.

Byron4Kids also posts at least 6 times a week on Instagram and Facebook and will include at least one of your listings and also tag you if you use either or both of these social media.

Why should I list?

Currently byron4kids.com.au reach during school holidays is 9500+ page views p/m and rising (stats: Google Analytics Jul 2017)

Average weekly Facebook school holiday post reach 7000 people (stats: Facebook Insights Jul 2017)

2600+ views per month via Google my Business (stats: Google My Business Insights Jul 2017)

Byron4Kids is also featured  in a premium spot at the front of the compendium Byron Inside Out – a successful timber covered book and the leading in-room guest compendium in the Northern Rivers with a readership in Byron alone of over 250,000.

Overall, all that’s a pretty high reach over social media, Google, and a well-used local printed information guide and you will be getting access to that reach for just $25 for up to 5 activities/workshops.

Deadlines
To be eligible for the $25 listing, the information required for your listing needs to be submitted 1 week before NSW School Holidays.
Byron 4 Kids recognises that there are “last-minute listers”  and will still accept listings after this deadline but there is a price increase to $35 for up to 5 listings.

Choose the option below to make sure your school holiday event is given the coverage and promotion it deserves!

 

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TERM TIME LISTING

 

 

 

It’s back to school and it’s back to preschool and after school activities. We are so lucky in this area with an abundance of classes, workshops, programs and lessons in a wide variety of creative and sporting pastimes. From skateboarding to soccer, Flamenco to football, basketball to baby sensory, gymnastics to golf,  martial arts to macrame, yoga to Yummy Mummy Fitness! You name it and there’s probably a class for it!

Byron4Kids.com.au has a whole category in the main menu dedicated to Classes & Workshops.

What does it cost?

Classes and Workshops work a little differently to the other categories on Byron4Kids website as they are based on School Terms – not annually –  which makes for an even more affordable option at just $75 per term or further discounted the more Terms you choose.

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What do I get?

A comprehensive Term-Time  listing offers images, logo, links to social media pages, email and contact numbers. It also has a generous general information section where you can list class details, timetables enrolment procedures etc.

In addition, your classes will be listed in a quarterly back to school email to Byron4Kids subscribers plus a general class shout out on Instagram/Facebook before the beginning of each term.

It also entitles you to FREE SCHOOL HOLIDAY LISTING on the Calendar of Events for any school holiday classes that you put on.

Click here to see what a comprehensive Term Time listing looks like.

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Byron4Kids has 1590+ and growing daily followers on Facebook and Instagram. It also appears in top 5 position on page 1 Google search on “Things to do for kids in Byron Bay” and has a Google Analytics Page Views of over 9500 per month during school holidays and around 7000 p/m out of school holidays.

Choose an option below that suits your need and budget.

 

 

 

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TIME SAVING OPTIONAL EXTRAS

If you are time poor, don’t have pre-written copy, optimised images etc don’t stress. For a small fee, you can always take the option of asking me to put it together using relevant text and photos from your website/Facebook. I have done this for a number of advertisers and of course, you get to approve/amend/update the draft before it goes live. It costs $100 for this service, but if you are short on time and just want to approve something, I can guarantee it’s worth it.

Text & Image sourcing, resizing & content writing $100

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PROMOTIONAL INSTAGRAM & FACEBOOK LISTING

Need a boost for your product or service? Perhaps it’s school holidays and you are not so much offering a specific workshop or event but a special offer such as a School Holiday Special or May Madness Discount! Or perhaps you are launching a NEW product or service directed towards families and/or kids and you want to get the message out there, or even a competition –  then this is the option for you.

With a school holiday reach of 9500+ page views p/m and rising  (stats: Google Analytics Jul 2017) many businesses have contacted me to let me know they have received bookings because people have found their fantastic offering via Byron4Kids Facebook/Instagram posts.

This option offers  a dual promotional post as it is posted to both Instagram and Facebook to maximise exposure.

There are two options available depending on whether you have the text  you want to go with the promotion or if you require this to be completed by Byron 4 Kids.

Option 1 – You provide completed text and image(s)  for post $49

Option 2 – You provide image(s) and information and Byron4Kids writes post $75

Byron4Kids is happy to write up to 30 hashtags for you post and will update the handles for each media when posting to ensure you’re correctly tagged in the post

Both options can also be used in conjunction with a Boosted Facebook Post to further expand your reach.

 

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BOOSTED FACEBOOK POSTS

Posting daily to Facebook and Instagram –  two of the most popular social media platforms out there can be a challenge. Especially if that’s not your main business… which if you are offering fun and family friendly things to do in the area, it probably isn’t.

So what if you want a blast of coverage for a new product or a new service or a new school holiday activity that you are introducing. It doesn’t have to be new – it can just be an awareness campaign so that relevant people know you’re out there.

Here’s where boosted Facebook Posts come in handy.

Byron4Kids Facebook Page has 1590+ followers  (July 2017 stats) and a daily post reach of between 800 to 1800 people during school holidays and 500 to 1300 reach outside of school holidays.. all of this without boosting!

If Byron4kids boosts a post – especially during school holidays,  it can generally expect a significant increase in post engagements and reach. Depending on the desired outcome – whether I want people to visit say the Calendar of Events or check out my blog – the engagement is between 50 to 500 and the reach anywhere between 1500 to 5000 (depending on spend and duration).

Engagement means that someone has actually interacted with, clicked, shared or commented on your post

Reach means the total number of people who saw the post whether it be through their news feed, on byron4kids Facebook Page, and as shared by friends It also includes followers and non-followers.

What does that mean for you?

Let’s say you already have a great Facebook Post but it’s not getting great traction because perhaps you don’t have that many followers or you don’t know how to get it across to the people that matter. Byron4Kids simply shares your post on its Facebook Page and then boosts the post to its followers and friends of its followers for your chosen duration and preferred spend.

What does it cost?

The cost is dependent on the duration and how much you want to spend on the boost but we have put together 4 options for you. If none of these suit, we can always create a custom one for you.

Please note that Facebook bills in US dollars so for example if you want to do a boosted post for 7 days for $2 a day that’s  $14 US dollars which is approx $20 AUD when you include the international transaction fee for payment.  All of this is processed via Byron4Kids Facebook account and included in the prices below.

There’s also a flat $30 fee from Byron4Kids to boost the post to its followers and friends of its followers.

 

 

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A post can be a video (usually better reach than a single image) or an image with written content in the post.  Facebook have very strict guidelines around boosted posts and the amount of text that appears on the image needs to be minimal or it will affect the delivery of your advert. Here’s a link to their most current information which includes images to show you the different levels of acceptability which affect delivery

https://www.facebook.com/business/help/980593475366490?helpref=faq_content

And just in case you were wondering if yours had too much, here’s a link to their page where you can upload your image and they will check it for you!

https://www.facebook.com/ads/tools/text_overlay

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Looking for some good exposure and promotion for your business? Whether during or outside of school holidays this can be an affordable option to promote an upcoming event, special offer, workshop or activity.

Byron4Kids.com.au features a carousel of  8 images in prime position on its home page. There will only ever be a maximum of 8 carousel images and a maximum of 3 available as advertising slots which can be booked for a week at a time.  The slots available for advertising on the carousel are 2, 3 and 4. This advert works on a first come first served basis so if slot 2 has been taken you will be offered slot 3.

This promotional option offers direct clickable links from your image (1200×800 pixels) to the page of your choice – eg website booking page, Facebook Page, Instagram Page etc.

There are two options available for the Home Page Carousel Promotion

1 – During School Holidays $49 per week

2 – Outside of School Holidays $19 per week

For the purpose of school holiday advertising; school holidays begin when QLD School holidays start and end when NSW  school holidays finish.

 

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